International Festival of HOlland

In 2022 I worked with the city of Holland, MI on graphics for their 2022 International Festival. The hand painted globe by Delaney Ann Prins is an element they like to use every year, so this year I breathed new life into it by using it as an element in a larger Holland scene. I created a variety of digital paper textures, and then used those papers to build a digital collage of Holland's iconic red lighthouse with the globe as the sun. This seamlessly blends with the paper texture of the original globe painting and gives a worldly, human touch to a totally digital work. I then translated that collage into postcards, posters, signage, social media templates, website graphics, merch, so on, so forth.

Photo courtesy of the City of Holland

SCOPE

Visual Identity

Illustration

Environmental Design

Print Collateral

Website Assets

Social Media Design

Merchandise Design

“Working with Molly helped our small staff manage a diverse marketing plan for a community-wide event.

We couldn’t have done it without her! Her professionalism, creativity, and commitment to deadlines were critical to our success.”

Esther Fifelski
Human Relations Manager for the City of Holland, MI

Previous
Previous

NRPA 2021 Annual Report

Next
Next

City Parks Alliance Keynote Deck