The Brand + Voice Starter Kit

A complete brand and content foundation for solopreneurs and early-stage founders.

Built by designer Molly Benson and LinkedIn strategist Brynne Krispin.

Show up confidently

⦿

Build credibility

⦿

Offload Stress

⦿

Show up confidently ⦿ Build credibility ⦿ Offload Stress ⦿

You’re building something you believe in. But your online presence?

It’s still catching up.

This is for the founder who’s ready to:

  • Show up consistently and confidently

  • Build credibility with clients, partners, or investors

  • Hand off the “what do I post?” and “how do I look legit?” stress to experts

Whether you're launching, pivoting, or finally investing in doing this right, this is the partner-powered solution you've been waiting for.

This isn’t just branding or content. It’s a complete foundation for showing up like the business owner you are.

What you Get (in just 5 weeks!)

From Molly, Brand Strategist & Designer

  • 30-minute strategy call and moodboard to align your vision and vibe

  • Full logo suite (primary logo, alternates, favicon)

  • Brand font selection and color palette

  • Digital + print-ready business card design

  • One-page Squarespace website with polished design and clear copy

  • Five branded social media templates (LinkedIn and Instagram) and a branded LinkedIn cover image

From Brynne, LinkedIn Strategist & Thought Leadership Expert

  • Brand voice calibration session and mini content strategy guide

  • LinkedIn profile optimization

  • 12 custom post templates or drafts in your voice, batch-delivered

  • Repurposing roadmap to stretch content across platforms

  • Mini strategy tips to build momentum beyond the first month

BONUS

Slack access to both of us for a month after to ask questions and get advice!

yOur Team

Molly Benson

With an award-winning background in graphic design and illustration, Molly specializes in building bold, personality-driven brands. Her work blends strategic problem-solving with a belief that great design should be clear, collaborative, and genuinely enjoyable.

Over the past decade, Molly has partnered with a wide range of clients — from record-breaking festivals and national nonprofits to grassroots projects and friends’ side hustles — helping each one communicate who they are with confidence and clarity.

Grounded in equity, compassion, and enthusiasm, Molly approaches every project as a collaboration. If you care about your work and the people it serves, she’ll be right at home bringing your vision to life.

“When I started my business, I knew how to do my own branding, but not how to show up as myself online. If I had had Brynne’s help then, I know I would have reached the right audience sooner.”

Brynne Krispin

With nearly a decade in Washington, D.C. working on campaigns for policymakers, international NGOs, and changemakers across the globe, Brynne has spent her career translating complex ideas into clear, compelling content that moves people to action.

Today, she specializes in empathy-driven brand strategy and LinkedIn thought leadership, empowering experts to become visible, trusted voices in their space — without burning out or selling out.

A recognized LinkedIn Top Voice, writer, and speaker, Brynne is passionate about helping leaders step confidently into their story and show up as the trusted voice their mission needs.

Learn more about Brynne

Investment

$7,000

Important note: You’ll need an active Squarespace subscription to host your website (~$154–221 for your first year depending on your needs, including a discount Molly gets for being a Squarespace Circle Gold Partner). We’ll walk you through setup!

Ready to take your brand seriously?

Let’s get started.

We have a limited number of spots available each month. Fill out the form to book yours or ask a question!