Baltimore Book Festival Brand

The Baltimore Office of Promotion & The Arts wanted a fresh rebrand for the Baltimore Book Festival’s 20th anniversary. The main goals of the logo were to promote the festival’s new location in Baltimore’s Inner Harbor and convey an inviting atmosphere. Some of the feedback we got from attendees included “I want to live inside this logo,” so I’d say we nailed it.

This logo won a 2015 GDUSA American Inhouse Design Award.