HIPAAtrek Brand Refresh

HIPAAtrek is HIPAA compliance software that helps healthcare companies stay organized and compliant. Their logo was working for them, but the rest of the brand wasn't. Their color scheme was limited and lacked contrast, and they had trouble consistently tying their branded pieces together. I cut a few brand colors and added some new ones to give their color scheme some punch, selected typefaces with personality, and designed brand patterns that create consistency. They still look like themselves — just better.